Designer 2.0

Generative AI Training
for Design Teams

Designer 2.0 is a live training workshop that helps design teams boost their creativity and efficiency with generative AI.

5900 € + VAT

Book an intro call

AI Training for Designers

Designer 2.0 is a live training workshop on generative AI for design teams. It gives you all the principles and techniques to dramatically improve your productivity and creativity with AI.

We’ll also cover how to design services that use generative AI and how to approach the ethics of AI.

Your design team is interested in AI and have experimented with it but got inconsistent results.

You're eager to ride the wave of AI advancements and master AI tools, but also want to avoid information overload.

This training is crafted with you in mind.

Sound familiar?

What you’ll learn with Designer 2.0

Amplify Your Design Workflow with AI: Kickstart the integration of AI into your everyday work
Boost Efficiency & Creativity: Unleash the potential of AI to improve productivity and foster creativity during the design process
Navigate AI Tools with Ease: Learn how to use AI tools like ChatGPT and Midjourney for design
Design AI-Enabled Services: Apply AI in real-world scenarios, and design disruptive AI-based services
Navigate Ethical & Legal Implications: Master AI's balanced, legal, and ethical use in your designs

Unpacking Designer 2.0

2 x 3h of Live Training

We’ll cover all the fundamentals of how to use generative AI in different phases of the design process.

Interactive Exercises

You’ll dive deeper into using generative AI with interactive hands-on exercises during the training.

70 Designer-Friendly Prompts

You will get access to a database of 70 ready-to-use ChatGPT and Midjourney prompts for designers.

Private Slack Community

You’ll get 12 month access to a private Slack community where you can network and ask about anything related to AI.

Q&A Coaching session

One month after the training, you can join a 1 hour Q&A session over Zoom to ask anything about AI.

100% Satisfaction Guarantee

If you’re not 100% satisfied with the training, you’ll get a full refund - no questions asked.

Training structure

Foundations of AI - We’ll start by covering the fundamentals of AI and how generative AI fits into the larger picture.

Generative AI - We’ll discuss why generative AI is such a fundamental technology and its key drivers of growth.

3 C’s and the Principles of using G-AI - With the 3 C’s framework, you’ll get an overview of the fundamental principles of how to use generative AI effectively in your design work.
Learn any topic - You’ll learn how to use AI to dive deeper faster into any theme.

Build a personal mentor - You’ll use ChatGPT to build a personal mentor to guide you on any topic
In this section, you’ll learn how to supercharge your design research with AI. You’ll also use your AI-powered research skills in a hands-on exercise designing an app for hikers.

Plan your research - learn how tools like ChatGPT can help you lay out your research plan

Desk study - Boost your secondary research with ChatGPT

Recruit - Use AI to create an invitation to your interviews

Interview - Use AI to conduct a mix of artificial and traditional interviews

Synthesize - Use an LLM like ChatGPT to create a crisp summary of the main findings in raw material like notes and online comments
Dive into how you can use generative AI to dramatically boost your ideation.

We’ll continue our journey of the hiker app exercise with ideating features.

Set context and goals to give AI a structure to ideate in

Iterate and refine your results.

Use a framework to narrow down the ideation in the right way

Combine human ideas with AI created one

Prioritise ideas with the help of G-AI
Learn how you can dramatically increase the productivity and quality of your output with AI.

With our hiker app case, you’ll create a first draft of the user flow of the app.

Draft a first version of a user journey, landing page or site copy with ChatGPT

Get feedback on your application or website structure or customer journey flow

Edit your writing in the tone and style of your choosing

Explore visual styles with an image generation tool like Midjourney
Understand the crucial ethical implications of using AI in design.

We’ll unpack common risks related to safety, privacy, inclusion, copyright, and data security and how to mitigate against them.
Explore how you can design services powered by generative AI.

We’ll look at principles and case studies of generative AI in the wild in existing products and services.
We’ll wrap up our journey and look ahead at the future of AI for designers.

We’ll discuss the future of design and what are the 5 crucial considerations for all designers to future-proof their careers.

You’ll reflect on your learning path and consider how to immediately apply your new skills.

At the end, you’ll leave with a concrete Gen AI challenge for your next work week.

Meet your trainer

I’m passionate about exploring how generative AI is changing the design world.

I’ve hosted several live versions of this course for global design teams. I also publish a weekly newsletter on Innovation with Generative AI.

For the last 14 years, I’ve helped global brands like Philips, Cisco, and Audi design experiences for their customers. My client work has been featured in Wired, TechCrunch, and Fast Company.

Before starting my own design studio Vaara & Co, I was a Design Director at the international design agency Idean (now part of frog)

Matias Vaara

Amplify your impact with Generative AI

Live training workshop for design teams
5900 € + VAT

Book a free intro call

Not a design team?
Work 2.0 is a generative AI training workshop aimed at any knowledge work.

100% Satisfaction Guarantee
Limited availability

Testimonials

Lotta Buss
Head of Service and Digital Design KONE

The workshop was overall very valuable to our team. We have been exploring different AI tools in our daily work, but the workshop gave us more "flesh on the bones", a broader perspective as well as some beneficial tips and tricks.

I also value that AI was put into a historical perspective to understand the paradigm shift we are living in.

Hanna Oksanen
Senior UI/UX Designer
Futurice

The workshop had useful tips for using AI for design research. There was nothing to improve, it was perfect. Matias is a clear and concise presenter.

Verneri Leimu
Creative&Strategist, Co-Founder
358

I really liked the demos - they were eye-opening in terms of the opportunities of AI. The tone of the training was very approachable and well spoken!

Elina Laitinen
Senior design expert
KONE

First of all, the presentation content was first class! I learned how in practice the ChatGPT can be used to iterate from early outputs to more nuanced answers.

Also, I got a better understanding of what it is currently good for and on what it is still a bit unreliable. I really liked that the workshop schedule allowed deep discussions on ethical topics, as those are very important part of any good AI discussion.

Timo Saarnio
Senior UX Specialist
KONE

I liked a lot the very concrete instructions on what is important when using chat GPT for design.

Juha-Matti Kosonen
Director, Head of Design
Siili Solutions

I found the training really useful. It had plenty of practical lessons on using AI in different design roles. This training was a great addition on our journey to make Siili’s deliveries truly AI-powered. Thank you Matias!

Niina Mäki
Senior service designer
Futurice

It really opened my eyes on different ways one can use Gen-AI as a designer in different parts of the design process.

Harri-Pekka Savolainen
Graphic Designer
358

I found it valuable that the presentation had a very practical point of view.

We were delighted to have you! Thank you for the very inspiring session, including valuable insights, exercises and discussions!

Casper Rosenberg
Design Lead & Lead Service Designer
NAPA

Common questions

This training is for teams of UX, product, and service designers who want to amplify their impact with AI.

You might be curious about AI and have probably experimented with it.

This training will dive deeper into practical ways to use AI tools like ChatGPT, Framer, and Midjourney in your design journey.
The training can happen remotely via video or in person on your premises.

In-person training in southern Finland is included in the price. In Europe, in-person training is available for an additional fee of 2000€.
The training cost is 5900€ plus VAT.
This training is aimed at UX, product, and service designers.

If you’re looking for an overview of AI for a general or technical audience, this training is not the best fit for you.
Not at all.

We’ll cover the foundations of what generative AI is on a high level. We won’t go deep into the technical aspects of AI.

Tools like ChatGPT and Midjourney are relatively easy to pick up. This training will help you master them in your work as a designer.
Yes, this training is for design teams.

I’m also working on a training for individuals, subscribe to my newsletter below if that sounds interesting.
The private Slack community is a place to ask questions about AI in design work. Your team will have 12 month access to a private Slack room for Designer 2.0 participants.
The database of 70 prompts is a private collections of ChatGPT and Midjourney prompts specifically crafted for designers.

They’re a handy starting point for prompting AI tools. The prompts are shared on a private Notion page.
If you're not perfectly happy with the value of the training, I will provide a 100% refund. All you have to do is email me at matias@vaara.co
To ensure the best possible experience for all, the seats are limited to 20 people per training.

For larger teams, we can arrange several training days for an additional fee of 4000€ + VAT (up to 20 more participants).

More questions?
Get in touch at matias@vaara.co