On this site, I explore insights to help your organization harness the power of generative AI, enabling you to develop innovative products and services and improve internal efficiency.

My weekly newsletter, Generative AI for Innovation, offers a regular supply of inspiration and guidance on integrating generative AI into your company's strategy, improving productivity, and bolstering innovation.

Over the last 15 years, I’ve helped companies like Unilever, KPMG, and Cisco use human-centric design's power to grow their business responsibly.

Most recently, my attention has increasingly turned to the unimaginable powers of generative AI. With human-centric design thinking and uncompromised ethics, G-AI can introduce a new golden era of innovation for companies and society.

Alongside my exploration of generative AI, I run an independent strategic design studio, Vaara&Co.

If you'd like to connect, you can contact me at matias@vaara.co.