Insights on Generative AI for Design & Innovation
Articles on how to design a better future with the power of generative AI.
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![The New Design Canvas in the Age of Intelligence - Part 1 Relationships](https://images.squarespace-cdn.com/content/v1/64353c9a66f0a30431eaddbd/1736948374831-S3L41ASCE6ETP0ZOXQ0J/new+design+canvas+website+header.png)
![The Rise of the Agentic Customer Journey](https://images.squarespace-cdn.com/content/v1/64353c9a66f0a30431eaddbd/1733149601415-L1ASITX8GRRIHSHO8SRA/Frame+12035.png)
![Beyond Generic Results with Generative AI](https://images.squarespace-cdn.com/content/v1/64353c9a66f0a30431eaddbd/1728033193858-MWV3D0CKRU5TD0R51EUV/Frame+12027.png)
![From bigger to more thoughtful](https://images.squarespace-cdn.com/content/v1/64353c9a66f0a30431eaddbd/1726824180726-H7SC4PYWKUSK769APYJ2/Frame+12016.png)
![Gen AI in services beyond chatbots - 3 case examples](https://images.squarespace-cdn.com/content/v1/64353c9a66f0a30431eaddbd/1725533935507-1EZBFI9UJUV7IBH71W27/blog+banner.png)
![Designing for natural experiences](https://images.squarespace-cdn.com/content/v1/64353c9a66f0a30431eaddbd/1718707556650-5H4G2WYO7NS1QWOWP7CN/Frame+12g34012.png)
Designing for natural experiences
Designing for user experiences that are conversational, personal, agentive, and embedded.
![A new era of natural experiences](https://images.squarespace-cdn.com/content/v1/64353c9a66f0a30431eaddbd/1717763673197-0VC534D1N7PZMM9RG9R1/Frame+12008.png)
![The role of humans in design and innovation in the age of generative AI](https://images.squarespace-cdn.com/content/v1/64353c9a66f0a30431eaddbd/1714137101717-H20CERA32AYYFA0KB73U/squarespace+cover.png)
![What’s your Unfair Data Advantage?](https://images.squarespace-cdn.com/content/v1/64353c9a66f0a30431eaddbd/1712315872545-SUD5ZNNE7XTZ7GZXL5PK/Frame+12aaaaa001.png)
What’s your Unfair Data Advantage?
The most promising area for generative AI pilot could be found in your Unfair Data Advantage.
![Crossing the chasm - how to drive generative AI adoption in organizations](https://images.squarespace-cdn.com/content/v1/64353c9a66f0a30431eaddbd/1711620052522-91TLN6FV1AW4QR7JOM4B/cover+.co.png)
Crossing the chasm - how to drive generative AI adoption in organizations
How to help drive the adoption of generative AI in your organization
![When should we use gen AI in design? ](https://images.squarespace-cdn.com/content/v1/64353c9a66f0a30431eaddbd/1711031997888-QKKAGWB83BSRJPFW2JF4/Frame+11994.png)
![First sparks - How are organizations actually experimenting with generative AI](https://images.squarespace-cdn.com/content/v1/64353c9a66f0a30431eaddbd/1709897507620-SNZEB4L6JR2NPYQJHUM4/Frame+11992.png)
First sparks - How are organizations actually experimenting with generative AI
Case examples of recent successful pilots using generative AI.
![The emerging role of the AI designer](https://images.squarespace-cdn.com/content/v1/64353c9a66f0a30431eaddbd/1709209669937-MB1FM4DIOFKV0I6C21SV/Frame+11990aaa.png)
![Understand the Gen AI Innovation Ingredients](https://images.squarespace-cdn.com/content/v1/64353c9a66f0a30431eaddbd/1708953900529-73QZBD7FI4J631R48A3O/Frame+11987.png)
![The Exploration Machine - AI image generation in design and innovation](https://images.squarespace-cdn.com/content/v1/64353c9a66f0a30431eaddbd/1707900738227-UNFM0FM5AGUZ28KF56FX/Frame+11978.png)
![How to become an AI-empowered generalist](https://images.squarespace-cdn.com/content/v1/64353c9a66f0a30431eaddbd/1707398516933-GAJ6VS0TDRE6D2BV1GV9/Hedy_Lamarr_Publicity_Photo_for_The_Heavenly_Body_1944.jpg)
How to become an AI-empowered generalist
How to broaden your skill base and become an AI-empowered generalist
![Designing human-centric AI](https://images.squarespace-cdn.com/content/v1/64353c9a66f0a30431eaddbd/1706104538312-BB4D0817MPXE4UB0MZ61/cover.png)
Designing human-centric AI
How can we ground our enthusiasm for AI by understanding what is actually useful for people?
![How to create value with generative AI beyond chatbots](https://images.squarespace-cdn.com/content/v1/64353c9a66f0a30431eaddbd/1706103918866-BOBOMC5X1JGW2LKT3HF7/cover.png)
How to create value with generative AI beyond chatbots
How can your company find real value from generative AI beyond chatbots?
![7 Trends to Watch in AI & Design for 2024](https://images.squarespace-cdn.com/content/v1/64353c9a66f0a30431eaddbd/1706102741111-F1XPCQOKMAX4TRY7BI7X/Frame+11966.png)
7 Trends to Watch in AI & Design for 2024
What are the biggest storylines to watch out for in design and AI for 2024?
![Google Gemini is here - so what and what's next?](https://images.squarespace-cdn.com/content/v1/64353c9a66f0a30431eaddbd/1706101493018-ZKEX5C5XEUZ1RHGNGVIH/fXJdVRFAhCQwF1qrwgRywD.png)
Google Gemini is here - so what and what's next?
What does the launch of Google’s Gemini LLM mean for design and innovation?